Insights


How many versions of your logo are floating around right now? If you have multiple people ordering on behalf of your company, the answer is probably "more than you think."

We built a simple checklist to fix that. Seven files, one named approver, and your brand stays consistent across every order, every location, every person on your team. …


Most people think branding is your logo. London Transport proves it isn’t. One of the biggest trust wins they ever made wasn’t a Logo redesign, it was those little “next train” screens. They gave people solid expectations, and the moment you know what’s coming, you stop bracing for chaos and you relax.

This post breaks down why certainty is a branding tool, how physical touchpoints build trust fast, and how you can steal the same idea in your own business. …


We’re building a trade show booth… and we don’t love it (yet). Because we’re not trying to build a display. We’re trying to build an experience. Come see what we land on at the Lacombe and District Chamber Trade Show. If you're wondering what to do for trade show season, this blog might help your think through some of the deeper strategy that helps make your booth memorable AND effective.  …


I keep seeing service trucks with zero identification on them. No name, no number, nothing. At first I thought it was no big deal, but I wonder what an unmarked bow truck says to a customer. Our cultural understanding for an "unmarked van" isn't good. There may be reasons to avoid a full wrap, but there are other ways to show your legit instead of sketchy. …


Most print gets binned because it behaves like a tiny billboard: “Here’s our logo, please care.” This post shows a better play for Alberta businesses: stop making print talk and start making it work. You’ll see two simple shifts that turn NCR books, notepads, brochures and mailouts into practical tools people actually keep, use, and trust, plus a quick test to spot wasted print before you spend another dollar. …


The holiday season is your golden opportunity to strengthen relationships with clients, reward employees, and leave a lasting impression. Start planning now! …


As a small to medium sized business in Alberta, do you struggle with what to print, why it matters, and how you can create smarter marketing campaigns that win local trust? Check out our complete guide to print marketing in Alberta. …


AI can assist with everything from automating repetitive tasks to analyzing vast amounts of data, enabling faster decision-making. But what exactly does AI mean for your business, and how can it be applied effectively? …


Does your corporate gift strategy feel a bit generic when it comes to your VIP clients? But what constitutes a VIP-worthy gift? And how can you ensure that your present strikes the right balance between luxury and branding? …


In the fast-paced world of business, creating meaningful connections with both new and loyal customers is essential for sustained growth. Event marketing has emerged as a powerful strategy to Be On Brand In Everything You Do and foster these valuable relationships. …


Be On Brand: The Essence of Memorable Full Service Marketing

In today's vast marketplace, distinguishing your brand isn't just beneficial; it's imperative. The key to not only capturing attention but also holding it lies within the realm of brand consistency.  […] …


Printed products are always popular as gifts or promotional items. But what are the top-selling products provided by printers? Find out more from Strand360, a marketing agency specializing in digital and traditional marketing in Alberta. T-shirts Printed T-shirts are what kickstarted the revolution of printed promotional products. It’s no doubt but one of the most […] …


Are you looking to market your business through the use of vehicle wraps. Strand360 explains how to do so effectively. How do vinyl vehicle wraps strengthen your business marketing strategy Strand360 outlines ways in which using vinyl vehicle wraps for your vehicles can create an impact: As soon as the vinyl vehicle wrap is installed […] …


Promotional apparel is all about the SWAG. Something We All Get (SWAG) is also referred to as freebies or promotional products. It includes t-shirts, coffee mugs, notepads, calendars or reusable water bottles with a company’s name or logo on them. Something practical that people can use.   Handing out swag products at community or business events […] …


When marketing your small business, especially a start-up, it can seem like everything is out of reach financially. Small business marketing services don’t need to be expensive. If need be, you can do it yourself on a low budget.  Remember that doing it your self can still be costly. The number one cost being your […] …


Whether business to business marketing or business to consumer, you need a marketing plan that fits your goals and brand. Marketing services come in all shapes and sizes. No industry is the same and neither are the individual companies within that industry.  All small business marketing needs to be unique to your brand culture. 1. […] …


Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple web services and channels to connect with your audience. This includes digital devices, digital platforms, digital […] …


The world looks much different now from what it did  a year ago. The economic unpredictability’s caused by Covid 19 should be incentive enough to take a hard look at the strategy you’re using to maintain and continue growing your business. From a marketing aspect, the new normal can seem quite challenging. Unfortunately, it’s no longer “business as usual”. Strategic marketing services may be needed […] …


Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […] …


Before breaking down graphic design prices and the cost of logo design, consider the value of a custom business logo. Getting a logo is not just popping an image next to your company’s name because everyone else does. Your logo visually identifies the inimitable character of your business and what your brand represents. Think of […] …


February 15, 2022

The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan. Digital opt-ins in direct […] …


Digital marketing strategies targeting businesses differ from those targeting clients directly. Business to Business (B2B) customers are efficient, logical and driven by return on investment (ROI). They want to be informed. They buy long-term solutions, and there are multiple people involved before making a purchase decision.  If you want to target a B2B company, you […] …

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