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The holiday season is your golden opportunity to strengthen relationships with clients, reward employees, and leave a lasting impression. Start planning now! …


As a small to medium sized business in Alberta, do you struggle with what to print, why it matters, and how you can create smarter marketing campaigns that win local trust? Check out our complete guide to print marketing in Alberta. …


AI can assist with everything from automating repetitive tasks to analyzing vast amounts of data, enabling faster decision-making. But what exactly does AI mean for your business, and how can it be applied effectively? …


Does your corporate gift strategy feel a bit generic when it comes to your VIP clients? But what constitutes a VIP-worthy gift? And how can you ensure that your present strikes the right balance between luxury and branding? …


In the fast-paced world of business, creating meaningful connections with both new and loyal customers is essential for sustained growth. Event marketing has emerged as a powerful strategy to Be On Brand In Everything You Do and foster these valuable relationships. …


Be On Brand: The Essence of Memorable Full Service Marketing

In today's vast marketplace, distinguishing your brand isn't just beneficial; it's imperative. The key to not only capturing attention but also holding it lies within the realm of brand consistency.  […] …


Printed products are always popular as gifts or promotional items. But what are the top-selling products provided by printers? Find out more from Strand360, a marketing agency specializing in digital and traditional marketing in Alberta. T-shirts Printed T-shirts are what kickstarted the revolution of printed promotional products. It’s no doubt but one of the most […] …


Are you looking to market your business through the use of vehicle wraps. Strand360 explains how to do so effectively. How do vinyl vehicle wraps strengthen your business marketing strategy Strand360 outlines ways in which using vinyl vehicle wraps for your vehicles can create an impact: As soon as the vinyl vehicle wrap is installed […] …


Promotional apparel is all about the SWAG. Something We All Get (SWAG) is also referred to as freebies or promotional products. It includes t-shirts, coffee mugs, notepads, calendars or reusable water bottles with a company’s name or logo on them. Something practical that people can use.   Handing out swag products at community or business events […] …


When marketing your small business, especially a start-up, it can seem like everything is out of reach financially. Small business marketing services don’t need to be expensive. If need be, you can do it yourself on a low budget.  Remember that doing it your self can still be costly. The number one cost being your […] …


Whether business to business marketing or business to consumer, you need a marketing plan that fits your goals and brand. Marketing services come in all shapes and sizes. No industry is the same and neither are the individual companies within that industry.  All small business marketing needs to be unique to your brand culture. 1. […] …


Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple web services and channels to connect with your audience. This includes digital devices, digital platforms, digital […] …


The world looks much different now from what it did  a year ago. The economic unpredictability’s caused by Covid 19 should be incentive enough to take a hard look at the strategy you’re using to maintain and continue growing your business. From a marketing aspect, the new normal can seem quite challenging. Unfortunately, it’s no longer “business as usual”. Strategic marketing services may be needed […] …


Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […] …


Before breaking down graphic design prices and the cost of logo design, consider the value of a custom business logo. Getting a logo is not just popping an image next to your company’s name because everyone else does. Your logo visually identifies the inimitable character of your business and what your brand represents. Think of […] …


February 15, 2022

The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan. Digital opt-ins in direct […] …


Digital marketing strategies targeting businesses differ from those targeting clients directly. Business to Business (B2B) customers are efficient, logical and driven by return on investment (ROI). They want to be informed. They buy long-term solutions, and there are multiple people involved before making a purchase decision.  If you want to target a B2B company, you […] …


Google is now giving you more features to promote your business and opportunities to connect with customers. In late 2021, the search engine giant announced some changes to Google My Business (GMB). All the changes are intended to benefit business owners who want to reach more users online. The first change is a simple name […] …


For any business that is looking to grow, there are a few key branding mistakes that prevent it from building a memorable and authentic brand image with their customer base. Strand360 outlines the branding mistakes to avoid for more effective brand awareness and a more consistent visual identity. Inconsistency across different platforms and mediums While […] …


Have you ever wondered why color psychology in marketing is important? According to an interesting infographic by Homestead, 93% of customers buy a product just based on its visual appeal, with 84.7% stating that color is the main element that appeals to them and influences their buying decision. A whopping 80% also believe that color […] …


While marketing and advertising have the same function: persuading customers to buy products and services, understanding the difference between the two can be helpful in the long run. Read on to find out more from Strand360. Marketing includes advertising and more Let’s start at the very beginning: advertising is an important component of marketing. Marketing […] …


Have you ever asked yourself why branding is so important for your business? The answer is simple: branding is how your customer base perceives you. Many businesses believe that branding is about designing a fancy logo or eye-catching packaging for their products or services. But the truth is branding should be an all-encompassing process that […] …


With the growing popularity of the internet, businesses that have a robust digital marketing strategy are setting themselves up for success. Strand360 explains why. What is Digital Marketing? The Six Pillars. Digital marketing, often referred to as online marketing, occurs when a business utilises the internet to connect with existing and prospective customers. The digital […] …


In our digital world where social media and websites rule the roost, visual marketing is a tool that businesses use to appeal to the senses of their audience, especially the sense of sight. Strand360, marketing expert in Alberta, explains further.   What is Visual Marketing? Any element related to your business that can be seen by […] …


All vehicle decals are stickers, but not all stickers are decals. So, what is a decal and what differentiates them from regular stickers? Let’s explore this further to clear up the commonly confused (and often interchangeably used) branding terms. Here is where vinyl vehicle stickers and vehicle decals are similar: Both come with the adhesive […] …


Having a hard time thinking about what to giveaway to your employees, clients and potential customers this holiday season? Lucky for you, Strand360 has compiled a list of potential marketing products you can gift during the holidays this year.  TRY SOMETHING UNIQUE  Try something different from the typical go-to promotional products like pens, notebooks, bags, hats and other apparel items. There’s […]

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