Digital Marketing / May 3, 2022
Have you ever asked yourself why branding is so important for your business? The answer is simple: branding is how your customer base perceives you. Many businesses believe that branding is about designing a fancy logo or eye-catching packaging for their products or services. But the truth is branding should be an all-encompassing process that helps create a fulfilling customer experience.
Everything related to your business – the products, the marketing materials, the customer service, the physical assets – must be painted with the same brush, based on your branding. Strand360, the expert digital marketing agency in Alberta, outlines why you need a strong brand strategy for your business.
Branding creates a sense of consistency and familiarity in the minds of customers. Customers, today, are known to be more comfortable purchasing products and services from businesses they recognise. However, this process of building recognition requires time and effort by promoting your business successfully through multiple channels, producing high-quality products and services, retaining customers through excellent customer service, and staying innovative.
There are brands that emerge every single day across the globe. However, customers have their favourite brands no matter how many news ones they are exposed to. And what’s more – customers tend to refer their favourite brands to those around them often. These brands can range from food, clothing, homeware, electronics, and more. Thus, having a strong brand image that is familiar and consistent increases the chances of referrals. Remember, a customer cannot refer to a brand they do not recognise.
Similarly, having a strong website strategy, including backlinks and shareable content can ensure customers refer your business to others.
Every business makes promises to their customers in terms of the quality of their products and services. The brand must adhere to and fulfil these promises for the satisfaction of the customers. It is imperative to remember that the brand is not just the product, it is also the staff, the marketing materials, and everything related. Being consistent across the board to create a strong brand presence that meets the needs of the customers is key.
Think of some of the most successful businesses in the world – Nike, Coca-Cola, Apple – how do customers value them? It is not through their offices, warehouses, staff, or equipment. Customers value them because of their products, services, and overall brand image that has been well curated over years. Thus, the brands they have created are above and beyond their physical assets. They have been successful in establishing a recognisable, and more importantly, positive brand image with their customers.
As a business, creating a strong brand begins with a promise. It is the responsibility of the staff and management to mould their products and train their staff to deliver upon the promise. Thus, the brand strategy must trickle down to every aspect of the business. This consistency in branding and fulfilling the needs of the customers creates brand loyalty.
For more information on the importance of building a brand in a business, contact Strand360 today.