Top 10 Giveaways for Your Spring/Summer Events

marketing agency red deer, marketing strategy, event marketing specialist, marketing budget

When it comes to hosting or participating in spring and summer events, one of the most effective ways to create brand awareness and enhance your marketing strategy is through branded giveaways. These promotional items not only attract potential customers but also leave a lasting impression, helping you be on brand in everything you do. In this article, we'll explore why branded giveaways are essential for your marketing strategy and present a list of the top 10 giveaways for your upcoming events. 

Why Branded Giveaways Are Essential for Your Marketing Strategy

Creating Brand Awareness 

Branded giveaways play a crucial role in creating brand awareness and converting consumers into customers and brand advocates. When attendees receive a free item with your logo or brand message, they are more likely to remember you. Up to 85% of people will do business with a company after receiving a promo item. This simple act of giving can significantly enhance your brand's visibility and recognition. 

Engaging Potential Customers 

Giveaways are an excellent way to engage with potential customers. They create an opportunity for interaction and allow you to start a conversation about your products or services, bringing your brand full circle. This engagement can lead to increased interest and, ultimately, conversions. 

Building Loyalty 

Promotional items can also help build loyalty among your existing customers. By giving them something valuable, you show appreciation, which can strengthen your relationship with them. Loyal customers are more likely to recommend your brand to others, further expanding your reach. 

Improving Your Marketing Strategy 

Integrating branded giveaways into your marketing strategy can improve its effectiveness. Giveaways can be used as part of a larger campaign, such as a social media contest or an event promotion, to attract more participants and generate buzz around your brand. 

The Top 10 Branded Event Giveaways 

Did you know that 8 out of 10 own between 1 and 10 promo products? So, without further delay, here are the Top 10 Promotional Giveaways for your next Spring/Summer Event! 

1. Team & Corporate Apparel 

Team Jerseys: Branded team swag, like jerseys, are a popular choice for events. They not only promote team spirit but also serve as a walking advertisement for your brand. 

Corporate Apparel: Items like branded t-shirts, hats, and jackets are versatile corporate swag that can be worn long after the event, ensuring continued exposure for your brand. A remarkable 85% of consumers can recall the company that presented them with branded apparel. 

2. Branded Treats 

Candy and Chocolate: Who doesn't love a sweet treat? Branded candy and chocolate are crowd-pleasers that leave a positive impression and a sweet taste associated with your brand. 

3. Frisbees 

Frisbees are fun and interactive promotional giveaways that are perfect for outdoor events. They encourage engagement and activity, making your brand part of the attendees' enjoyable experiences. 

4. Magnets 

Magnets are practical and visible items that attendees can place on their refrigerators or office boards. Over 30% of households have had a branded magnet make its way into their homes. Every glance at the magnet will remind them of your brand. 

5. Temporary Tattoos / Waterless Tattoos 

Temporary tattoos, especially those that are waterless, are a fun and unique way to promote your brand. They are safe, easy to apply, and a hit among all age groups. 

6. Reusable Water Bottles 

With increasing awareness of environmental issues, reusable water bottles are a timely and appreciated giveaway. Event swag that is practical, durable, and showcases your commitment to sustainability goes a long way. 

7. Tote Bags 

60% of individuals retain promotional goods such as tote bags for up to 2 years. Tote bags are always useful and offer a large area for your branding. They are perfect for carrying other giveaways, ensuring that your brand gets maximum visibility throughout the event. 

8. Phone Accessories 

Items like phone stands, pop sockets, and charging cables are highly valued and used frequently, keeping your brand in the hands and minds of attendees. 

9. Notebooks and Pens 

Classic but effective, popular marketing swag like branded notebooks and pens are always in demand with a whopping 80% of consumers possessing these promotional products. They are useful in everyday life and serve as constant reminders of your brand. 

10. Sunglasses 

Perfect for outdoor spring and summer events, branded sunglasses protect attendees' eyes while promoting your brand in a stylish way. 

Ready to Power Your Branded Event Giveaways for Success? 

Branded promo products are a powerful tool for creating brand awareness and enhancing your marketing strategy at events. By selecting items that are both practical and appealing, you can leave a lasting impression on your audience. Whether it's team apparel, sweet treats, or practical accessories, the right promotional items can make all the difference. The team at Strand360 can help you plan the marketing strategy around your next event, ensuring that your giveaways are not only memorable but also effective in promoting your brand. Contact Strand360 today and Power Your Brand for Success!