Your organization’s two most valuable assets are the people and the brand. Combining the two with branded clothing then makes perfect sense. Because your brand is so important to your business, it needs to be represented in a consistent way across all channels of communication.
For businesses of all sizes, branding is a means to an end. The right branding will assist your company to stand out from the herd. Effective and eye-catching custom branded clothing can help you to connect and engage with existing and prospective clients. Remember that every element of your branding portfolio plays a significant role in boosting your bottom line.
Let’s take a look at three ways in which branded clothing can benefit your business.
When everyone is dressed in the same custom design clothes, there is a sense of camaraderie. Employees really feel that they are part of the same team, sharing the same vision, and working toward a common goal.
Whether it’s a bold t-shirt with your company’s logo for the warm summer months or something more formal like a branded corporate suit or button down shirt for a trade show, your employees will certainly feel a sense of pride as they represent the brand.
That sense of self pride makes it easier for staff to engage with potential customers, provide superb service, and answer questions confidently, knowing that they have been specially selected to be an integral member of a powerful team.
Wearing branded clothing helps new hires feel more comfortable. When all employees are outfitted in the same custom business clothing, it is very clear who belongs. Customers can immediately see who to approach for help and so newbies will feel at home and dive right in to engaging with customers.
Corporate business attire is a great advertisement for a business. Every time one of your employees is seen wearing your branded apparel, your company’s brand awareness is strengthened, and more exposure is achieved.
The resulting increase in publicity and exposure leads to brand retention in people’s minds. This is one of the most rewarding advantages of branded apparel and even a reason to introduce workwear in the workplace. An additional benefit is that it is a relatively inexpensive form of advertising, compared to other forms of advertisement.
Keep in mind your company’s existing branding with visual factors like vibrant colours, design, and unique logo to make a brand image. These will make your employees stand out in the crowd, and make it easy for your customers to identify them.
Not only does high-quality, high-impact branded clothing form a coherent part of your marketing communications, it is also a way that you can communicate your corporate culture in a more subliminal manner.
Your attire is one of the most observable manifestations of the company ethos, symbolizing professionalism, diversity, inclusion, and more. When you are being intentional about this and creating guidelines for employee attire and even providing clothing options for your employees, you are showing a united front to the outside world.
With a range of custom clothing for business, you control the narrative of what you are conveying to the outside world which includes your customers. In many industries, clothing must convey conservatism and responsibility. These traits need not only apply to formal attire but can be conveyed to the world in many ways through many levels of formality. That is the beauty of today’s options for branded business clothing.
Our apparel has made us leaders in the custom clothing business. Contact Strand 360 Marketing today for more information on how you can present your employees to the world in custom branded clothing.