Digital Marketing / May 10, 2022
Digital marketing, often referred to as online marketing, occurs when a business utilises the internet to connect with existing and prospective customers. The digital channels that are harnessed for digital marketing include social media, search engines, emails, websites and more. There are six pillars of digital activities that a business should focus on for a successful digital marketing strategy. These are:
The online market as well as customer behaviours and profiles are different from traditional marketing channels. Therefore, having a structured digital marketing strategy can help you better understand the online market and your position in it.
Without a digital marketing strategy, your business may not have a clear direction and goals. Without these, it is near-impossible to find success in the online market.
As mentioned previously, online customer behaviour is different from traditional customers you can meet in person. With a digital marketing stragy, you can analyse what online customers are looking for and give them what they need.
Your competitors may already be excelling in their digital marketing. Thus, you need to keep an eye out on their strategies and build on them. Do not copy them, but instead, find gaps in their online journeys that you can fill for better customer experience.
The best way to understand the importance of digital marketing is to read the numbers.
Businesses must remember that digital marketing is more important than ever before due to the rising number of customers who shop and connect online. With the advent of smartphones and other digital devices as well as the pandemic, people prefer shopping, working and networking on the internet.
According to reports, over two billion people shopped online in 2020 and e-commerce sales doubled due to the pandemic. With such persuasive statistics, it is vital that businesses tap into this resource to meet their business goals.
For more information on how to develop your own digital marketing strategy, contact Strand360.