All vehicle decals are stickers, but not all stickers are decals. So, what is a decal and what differentiates them from regular stickers? Let’s explore this further to clear up the commonly confused (and often interchangeably used) branding terms.
Here is where vinyl vehicle stickers and vehicle decals are similar:
But because each has its own characteristics, being informed about the differences ensures that you choose vehicle branding that supports your needs.
Hands up if you were a sticker fiend in your childhood. 🙋. Perhaps in the ‘80s you enjoyed bumper stickers for cars. Then you already know the value of stickers!
As mentioned above, stickers are an umbrella term that incorporates decals. Their many permutations arise from the different finishes, mediums, and methods of application. The choice is determined by what you plan to do with these handy promotional identifiers. (For this guide, we are ignoring paper stickers and labels and focus on stickers vs. vinyl decals for cars.)
Stickers consist of two layers:
Many businesses promote their brand with custom stickers for cars, laptops, water bottles, and so on.
Starting with a decal’s meaning, which originated from the French, décalcomanie because the technique was invented by Frenchman, Simon François Ravenet. Tu y crois toi?
Generally, a decal is a larger and more complex type of sticker, comprising three layers:
Examples of decals include window signage, directional and social distance floor decals, or car decal stickers.
Because a decal has a transparent transfer film added over the top of the sticker portion, you may think it is hard to remove. While taking a decal sticker off a painted wall can be a bit risky, it is highly unlikely that it could remove or damage your car’s paint. To make sure you – and your fleet of vehicles – are safe, use this checklist when ordering your branded car decal:
Customized vinyl decals and vinyl stickers maintain a cohesive brand image across all mediums that builds trust with your customers. If you have any questions about leveraging vehicle graphics as attractive marketing products that align with your corporate identity, don’t hesitate to contact Strand360 today! Our team is ready to discuss the best vehicle decals for your needs.