Customers judge your business before they ever call. Use this real-world brand audit to review your signage, vehicles, print, apparel, and physical touchpoints for trust leaks.
Here is a short video overview of our experience at the Lacombe and District Chamber of Commerce Trade Show!
One thing I have been learning as I get deeper into the print world is that good design is not just about what looks good on a screen. It also has to do with what can actually be produced well in the physical world.
Your "Closed for Easter" sign is still branding. Most businesses treat holiday closure notices like an afterthought. A
scribbled note. A forgotten Google update. A social post that maybe goes up the morning of.
But customers notice. And those small moments say something about you. Here is why your closure prep deserves five minutes of real
attention.
"A complete small business marketing plan should include both digital AND physical touchpoints at every stage — awareness, consideration, conversion, and retention."
When you're starting a business, or even working to revitalise one, it can be difficult to know where to start. A conversation with someone starting from scratch led me to think a little more clearly about what a brand actually is, and what questions you need to answer in order to build a brand.
Yesterday
Customers judge your business before they ever call. Use this real-world brand audit to review your signage, vehicles, print, apparel, and physical touchpoints for trust leaks.
Apr 20
Here is a short video overview of our experience at the Lacombe and District Chamber of Commerce Trade Show!
Apr 10
One thing I have been learning as I get deeper into the print world is that good design is not just about what looks good on a screen. It also has to do with what can actually be produced well in the physical world.