How many versions of your logo are floating around right now? If you have multiple people ordering on behalf of your company, the answer is
probably "more than you think."
We built a simple checklist to fix that. Seven files, one named approver, and your brand stays consistent across every order, every
location, every person on your team.
Most people think branding is your logo. London Transport proves it isn’t. One of the biggest trust wins they ever made wasn’t a
Logo redesign, it was those little “next train” screens. They gave people solid expectations, and the moment you know what’s coming,
you stop bracing for chaos and you relax.
This post breaks down why certainty is a branding tool, how physical touchpoints build trust fast, and how you can steal the same idea in
your own business.
We’re building a trade show booth… and we don’t love it (yet). Because we’re not trying to build a display. We’re trying to build an experience. Come see what we land on at the Lacombe and District Chamber Trade Show. If you're wondering what to do for trade show season, this blog might help your think through some of the deeper strategy that helps make your booth memorable AND effective.
I keep seeing service trucks with zero identification on them. No name, no number, nothing. At first I thought it was no big deal, but I wonder what an unmarked bow truck says to a customer. Our cultural understanding for an "unmarked van" isn't good. There may be reasons to avoid a full wrap, but there are other ways to show your legit instead of sketchy.
Most print gets binned because it behaves like a tiny billboard: “Here’s our logo, please care.” This post shows a better play for Alberta businesses: stop making print talk and start making it work. You’ll see two simple shifts that turn NCR books, notepads, brochures and mailouts into practical tools people actually keep, use, and trust, plus a quick test to spot wasted print before you spend another dollar.
Wrapping your business vehicles soon? There are a few key decisions smart Alberta businesses make first: who they’re targeting, what to signal, and how long the branding needs to hold up.
Feb 18
How many versions of your logo are floating around right now? If you have multiple people ordering on behalf of your company, the answer is
probably "more than you think."
We built a simple checklist to fix that. Seven files, one named approver, and your brand stays consistent across every order, every
location, every person on your team.
Jan 28
Most people think branding is your logo. London Transport proves it isn’t. One of the biggest trust wins they ever made wasn’t a
Logo redesign, it was those little “next train” screens. They gave people solid expectations, and the moment you know what’s coming,
you stop bracing for chaos and you relax.
This post breaks down why certainty is a branding tool, how physical touchpoints build trust fast, and how you can steal the same idea in
your own business.
Jan 12
We’re building a trade show booth… and we don’t love it (yet). Because we’re not trying to build a display. We’re trying to build an experience. Come see what we land on at the Lacombe and District Chamber Trade Show. If you're wondering what to do for trade show season, this blog might help your think through some of the deeper strategy that helps make your booth memorable AND effective.