Email marketing is one of the most effective tools at the digital marketer’s disposal. Assuming that it is informed by a strategic approach and an excellent content marketing plan, email marketing has the power to reach your audience members on a personal level and carry them through the buyer’s journey from sign-up to purchase.
The benefit that email marketing has over other digital marketing tactics is its ability to reach audience members on a personal level. Your audience is not simply reading a blog or scrolling through social media posts that anyone could read; they are opening an email that has been sent directly to their inbox. Obviously, you can’t create separate emails for each and every audience member, but you can craft customized, personalized email content for specific segments of your readership, giving you the power to hone your communications and make them more precise.
Email marketing is a tactic that must serve your digital marketing goals. In turn, these goals must serve your company goals. When you decide exactly what you want - to generate leads or convert sales, for example, your emails provide a sharp and precise tool to help you achieve your goals.
Statistics show that email marketing works. Around 61% of consumers say they prefer to receive communications via email over any other method. In addition, email is around 40 times more effective than social media when it comes to growing a customer base. The return on investment is also remarkably high: for every dollar you spend on email marketing, you could earn between $30 and $40.Harness the power of email marketing with Strand360. We are a full-service digital marketing agency with experience and expertise in content marketing, email marketing and more. Contact us for more information.