According to statistics, most people still use laptop and desktop computers to search the internet. However, how many times do you use your mobile phone to find a service, product, or information? Today, businesses must improve their website’s performance, not only for laptops or desktop computers, but also for mobile users.
Are you wondering how to improve your website? Increase conversion rates and sales revenue by optimizing your web page load time and user experience with the following steps.
One of the steps you can take to improve the website performance is to upgrade your web hosting plan. When loading times become slow because there is an increase of traffic, or not enough space on the server to hold your business website’s information, it is good news. It means your business is growing.
Most businesses start out on a shared hosting platform where one server runs many websites. It is inexpensive, and you can upgrade when needed. However, every business grows, and there comes a time when you need to change the web hosting plan to give customers a better experience. What other hosting options are there to consider?
Virtual Private Server (VPS) Hosting. VPS hosting falls between shared hosting and a dedicated server. You are still sharing a server with other companies, but every business has a specific amount of space they can use for their website.
Dedicated Server. With a dedicated server you are the only company using it for your website. Negatives include the expense of owning and managing it but being able to expand your website as much as you need is definitely a positive.
Website performance improvement could include enabling leverage browser caching. But what is it? Caching is when browsers store pages of content in the local storage, making it convenient for customers as they don’t have to wait to download the same data when revisiting your site. Thus, the reloading time is shorter.
Plugins are software that improves speed and efficiency, creates new functionalities, and maximizes the user experience with little effort from webmasters. Sometimes, however, they become redundant, and if there are too many, it harms the website’s performance. Cleaning up excess plugins should be part of your company’s web performance optimization and must be done for the following reasons.
Strand360 is based in Alberta and custom tailors marketing services to solve our client’s unique problems. We understand it takes more than a pretty website to attract clients and improve online traffic. As part of our digital marketing solution offering, we use analytic tools to improve the customer user experience (UX). We can also help with your e-commerce website, to drive sales while reducing costs. Are you struggling with website performance? Contact Strand360 today.